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How did Show Me the Money impact South Korean hip hop?

Show Me the Money is a South Korean rap competition television series broadcast on Mnet that has aired from its debut in 2012 through its twelfth season in 2026. The program is widely credited with significantly increasing the South Korean public's interest in hip hop culture. Through its run, it has featured prominent artists and producers like Dean and Zico, further intertwining mainstream television with the local rap scene.

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