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What is the naturalistic fallacy?

In metaethics, the naturalistic fallacy is the claim that it is a mistake to define the concept of 'good' in terms of purely descriptive properties or processes like pleasant, desirable, or evolutionary fitness. The term was originally introduced by philosopher G. E. Moore in his 1903 book Principia Ethica. It is closely related to, though distinct from, David Hume's is-ought problem.

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